Your Practice's Best Friend in Growth.
We build the system that brings clients to your practice and makes sure they actually show up.
Your Psychology Today referrals aren't coming back. Your intake process is leaking clients you'll never know about. William & Friends builds and runs the complete marketing, intake, and follow-through system so you can focus on the work that actually matters.
The Referral Sources You Relied On Are Drying Up. Fast.
Profile views on Psychology Today have dropped as much as 93% for independent practices since 2023. Therapy platforms like Alma and Grow Therapy bought preferential placement. If your growth plan is "referrals and Psychology Today," you're standing on a shrinking platform.
Psychology Today Isn't What It Was
Directory traffic collapsed after therapy platforms bought preferential placement. Practices that were fully booked six months ago are now scrambling. The ones with a backup system are fine. The ones without are calling us.
Your Intake Is Leaking Clients
Every missed after-hours call. Every intake form that sits in an inbox overnight. Every no-show with zero follow-up. At $150 to $250 a session slot, a 3-clinician practice can lose $3,000+ a month from intake gaps alone.
Referrals Can't Scale a Practice
Word of mouth might fill a caseload for a while. It won't keep it full long-term, and it definitely won't fill eight clinicians across two locations. If growth feels random and unpredictable, that's not a marketing problem. That's a system problem.
You became a therapist to help people, not to manage ad campaigns and chase no-shows. We handle all of it.
Three Packages. One Goal: Keep Your Practice Full.
Whether you're building your first full caseload or managing clinicians across multiple locations, every package includes a custom website, automation setup, and a dedicated team that actually understands therapy practices. Start where you are today. As your practice grows, your package grows with you.
- Custom website built for your practice
- Google Business Profile optimization
- Local citations and review management
- Basic CRM with intake forms
- Appointment booking and automated reminders
- Custom site with clinician profiles and service pages
- Full local SEO and content strategy
- Google Ads management
- Full CRM, intake automation, email/SMS nurture
- Pipeline management and lead tracking
- Full custom build with multi-location pages, clinician bios, blog
- Full SEO plus multi-location GBP management
- Full PPC management with retargeting
- AI chat, AI voice, lead routing, analytics dashboard
- Full automation suite with advanced reporting
Marketing Agencies Send You Reports. We Build You a System.
Most agencies hand you a monthly PDF of impressions and clicks. We build actual infrastructure: campaigns that bring clients in the door, automation that follows up while you're in session, and reporting that shows you what a new client costs.
- Monthly PDF report of impressions
- Generic social media posts
- A website they built 2 years ago
- Vanity metrics (clicks, reach, followers)
- No idea how your EHR works
- Google Ads bringing booked appointments
- Local SEO so "therapist near me" finds you
- Automated intake follow-up (missed calls, forms, no-shows)
- Waitlist nurture that converts when slots open
- Real numbers: what a new client costs and what they're worth
Your SimplePractice stays exactly as it is. Your clinical workflows don't change. We plug in alongside them and handle everything they were never designed to do.
Everything a Growing Practice Needs to Stay Full
Google Ads
High-intent campaigns that reach people actively searching "therapist near me" in your market. We write the ads, manage the bids, and build landing pages. You get the calls, not the headache.
How this works →Local SEO
When someone Googles "anxiety counseling Denver," you should be at the top, not buried behind Alma and BetterHelp. We optimize your Google Business Profile, local citations, and site content.
How this works →Intake Automation
Missed calls get returned. Intake forms trigger instant responses. No-show clients get rebooking sequences. All of it runs while you're in session. Automatically, compliantly, without you touching it.
How this works →Waitlist & Reactivation
Your waitlist is a revenue asset most practices let die. We build the nurture sequences that keep prospects warm until a slot opens. We also bring back lapsed clients who fell off, compliantly.
How this works →Practice Reputation
Online reviews matter, but most agencies collect them in ways that violate APA ethics or Google policy. We build a compliant, post-discharge review process that grows your reputation without risking your license.
How this works →Website Design & Optimization
Your website is where every ad click, Google search, and referral ends up. We build fast, mobile-first sites designed to convert visitors into booked intakes. No template farms, no DIY headaches, just a site that works as hard as you do.
How this works →Here's What the First 90 Days Look Like
We don't ask you to wait 6 months and hope. Here's the concrete roadmap.
Foundation
- 30-minute discovery call to map your practice, EHR, and gaps
- Custom growth plan written and delivered
- Google Ads campaigns built and launched
- Intake automation configured (missed call, form follow-up, no-show)
- Your clinical workflow stays untouched
Traction
- Campaigns live and optimizing weekly
- First new client inquiries from ads
- Intake automation catching missed leads
- Local SEO work begins (GBP optimization, citations)
- Monthly report with real cost-per-client numbers
System Running
- Google Ads fully optimized to your market
- Waitlist nurture sequences active
- No-show recovery generating rebookings
- Local SEO compounding (rankings improving)
- Full visibility into cost per client, lifetime value, and utilization trends
By day 90, you have a working system. Campaigns running, automation handling intake, and real numbers you can see.
Let's Do the Math on Your Practice.
How We Work Alongside Your Practice
Discovery Call
30 minutes. We map your practice: how many clinicians, which EHR, where leads come from, where they're dropping off. You leave with a clear picture, not a sales pitch.
Custom Plan
We scope your growth system. Which channels, which automations, which quick wins. You get a written plan specific to your practice size and market.
We Build It
Campaigns launched. Automation configured. EHR integration connected. You keep seeing clients. You don't learn new software.
You Grow
Monthly reporting: new clients, cost per acquisition, utilization by clinician. Not impressions and clicks. The numbers that actually affect your revenue.
We've Spent Our Careers in Marketing. Now We're Using It Where It Matters.
Between the three of us, we bring over 30 years of combined marketing experience across multiple industries. We've built growth systems, run ad campaigns, and designed automation for businesses of all sizes. We took everything we've learned and pointed it at the space we care about most: mental health.
That's personal, not just strategic. Our founder has navigated his own mental health challenges and neurodiversity firsthand. He knows what it feels like to search for the right therapist and struggle to find one. That experience shapes everything we build.
We started William & Friends because we believe the people doing the most important work deserve the most support. Not a vendor. Not a software tool. A real partner who understands your practice, tells you the truth, does the work, and shows up when you need them. Your practice's best friend in growth. Based in Denver, working with practices across the country.
When you call, you talk to us. Not a junior account manager. Not a chatbot.
HIPAA Handled.
Our system runs on HIPAA-compliant infrastructure with a signed Business Associate Agreement. Patient data stays in BAA-covered systems. We review every automation against HIPAA's marketing rule before it goes live.
Works With Your EHR.
SimplePractice, TherapyNotes, Jane App, Healthie, Ensora. We integrate alongside them via HIPAA-compliant middleware. Your clinical workflows stay exactly as they are. No switching. No new software to learn.
No Lock-In Contracts.
Month-to-month. If we aren't adding clear value, you leave. We keep clients because the system works, not because of fine print. Most agencies won't offer this because they know their clients would walk.
Ready to See What Your Practice Could Look Like with the Right System Behind It?
30 minutes. No pitch. We'll map your growth gaps and give you an honest assessment, even if we're not the right fit.
Let's Get Acquainted
Pick a time that works. 30 minutes. We'll learn about your practice, map your growth gaps, and give you an honest picture of what's possible.
No pitch. No long-term contract. Just a conversation about your practice.